Can I set up a Multi-platform campaign ?
Can I specify broadcasting platforms in a Brand Lift ?
In the Media Plan Tab, after selecting the media you will measure, you can select (or not), the platform on which the ad will be broadcasted. It will be cited in the ad recall question in the survey : “Do you remember seeing this ad on Tik tok ?”.
⚠️ At the moment, it is not possible to select several platforms in the same Brand Lift measurement.
However, you can create a multi platform campaign by adding more Media channels. Please note that one media = one measurement.
For example, you wish to measure a Social ads campaign broadcasted on Instagram and Tik Tok. In the Media Plan tab, you’ll add two Social ads Channels by clicking on + Add Channel. Then select a platform for each.
💡Please note that you can add/modify the measurements’ names in order to distinguish them.
I can only run one Brand Lift, what should I do ?
We advise you not to select any platform so you can have an overall analysis of your campaign.
👋 If you don't find your answer, feel free to reach out to [email protected] for further consideration !
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