When to schedule my Brand lift?

For the most accurate results, we recommend scheduling your brand lift as soon as you have gathered your campaign details. This allows us to begin measuring at around 70% completion of your campaign, helping to create relevant and reliable benchmarks. Once your measurement is submitted, the launch date will be visible in your dashboard, and you’ll also receive an email confirmation.

Special considerations

If you’re launching your brand lift without exposure data:

You can set up your brand lift either before or after your campaign reaches 70% distribution. If the measurement is programmed at 70% completion or later, your brand lift will launch the day after submission. Keep in mind: the later the brand lift is launched, the higher the risk of compromising data quality.

If you’re using a data file (POIs, framework, or batch):

Brand lift can be scheduled before or after your campaign hits 70% distribution. If you provide a data file (such as a POI, distribution framework, or ID batch) before data collection begins (at 70% of the campaign), we’ll use this information for measurement. Otherwise, the launch will proceed without the additional data.

If you launch your Brand lift using the Happydemics pixel

We highly recommend scheduling your brand lift as soon as your campaign information is available—the earlier, the better. This helps ensure we reach the target of 100,000 exposed individuals and can start gathering respondents, ideally at the 70% campaign mark. If you haven’t reached 100,000 impressions by launch day, we’ll continue tracking until your campaign ends to reach this threshold and maximize data quality. Still, launching later in the campaign carries a greater risk for data reliability.

Please note: Once data collection has started, we’re unable to add new elements for determining individual exposure.